Humboldt-Universität zu Berlin - Kultur-, Sozial- und Bildungswissenschaftliche Fakultät - Institut für Asien- und Afrikawissenschaften

Political Advertising in Taiwan's Elections

Vortrag von Dr. Dafydd Fell (SOAS, London)

 

The talk examines key trends in Taiwan's political communications in the January 2016 election. I am interested in how spending figures and appeals compare with earlier elections. I also consider the effectiveness of these communication campaigns and what they can tell us about Taiwanese public opinion as well as voting behaviour. I will examine a number of examples of election advertisements to illustrate the divergent approaches taken by both the mainstream and smaller challenger parties.

 

Political Advertising in Taiwan's Elections

Vortrag von Dr. Dafydd Fell (SOAS, London)

 

The talk examines key trends in Taiwan's political communications in the January 2016 election. I am interested in how spending figures and appeals compare with earlier elections. I also consider the effectiveness of these communication campaigns and what they can tell us about Taiwanese public opinion as well as voting behaviour. I will examine a number of examples of election advertisements to illustrate the divergent approaches taken by both the mainstream and smaller challenger parties.